AGO successfully completes the bespoke Tata Steel Brand Hub web application.

The web application stores and makes available on demand Tata Steel brand assets like logos, creatives, videos, brand guidelines, and other marketing collaterals.

Centralized access: It provides a centralized location for all Tata Steel brand assets. This makes it easy for Tata Steel employees to access and use the brand assets without having to search for them across different departments or teams.

Consistent branding: By using this application, everyone within the organization will use the correct, up-to-date version of the brand guidelines. This will help maintain a consistent brand image across all departments and teams.

Improved collaboration: This application improves collaboration amongst different departments and teams - by providing a centralized and secure access to all brand assets. Employees can easily share and collaborate on marketing materials, presentations, and other brand-related projects.

Increased efficiency: Using this app one can streamline the process of sharing and distributing brand assets within the organization. This will save time and reduce the risk of errors, such as using outdated logos or incorrect colour schemes.

Brand education: This app will also serve as an educational resource for Tata Steel employees by providing information on brand's history and its values. This will help build a stronger connection between the brand and its employees, which in turn improve employee engagement and loyalty.